WordPress is one of the best content management systems available. It has evolved from a simple blogging platform to being a fully fledged CMS, with 66% of people using it for that purpose rather than blogging. John O’Nolan has proposed a beautiful minimal WordPress-based platform called Ghost that takes it back to its humble beginnings.
The Concept

Ghost Concept – Post List by John O’Nolan
While using WordPress to create webpages for his clients (like us, he worked everyone from self-employed individuals to large fortune 500 companies), John became frustrated with how it had evolved into a full-fledged content management system. In his opinion, there was too much clutter, and too many options for basic blogging. So he came up with a simple concept to take it back to its roots.
WordPress no longer has a purpose. It’s no longer for anything specific, it’s for everything you can imagine doing with it.
- John O’Nolan
Getting back to basics

Ghost Concept – Post Edit Screen by John O’Nolan
John’s concept for the platform is minimalist and we think it’s brilliant for a blogging platform. He uses clean lines and white space to highlight only the important aspects for blogging. All the redundant options and extras for the content management system are removed. A highlight of the platform is a split-view, which is used for displaying posts with mark down and preview on the same page, allowing you to edit both at the same time. There is also a great concept for just typing ‘(image)’ when you want to insert an uploaded image.
WordPress is for more than Blogging

Ghost Concept – Dashboard by John O’Nolan
Recently, it’s become even more evident that WordPress is heavily used as a content management system (CMS) with many more sites now using it to organize any kind of content rather than purely as a blog.
- Lance Willett, creator of the WordPress 2012 default theme
Being a London-based WordPress development agency, it’s nice to see users who are trying to get it back to its core. For us, this shows how much the platform has evolved.
Sources
- Ghost – John O’Nolan
- New Theme: Twenty Twelve - Lance Willett
- Ghost – Minimal Blogging Platform Concept
- Ghost: From Fiction to Function